Cal Wellness

CHALLENGE: This vital organization, due to its size, scope and the overall import of its mission, must always keep stakeholders informed and engaged. In each of four different years, their annual report served as a key communications tool not only for information and accountability but for energizing their donor base.
SOLUTION: Arrived at a fresh, original concept that properly conveyed an underlying theme to the activities of the prior year. Each of the four years synthesized the information and developed a unique approach. Oversaw the entire production, including an extensive photo shoot designed to build the foundation’s media library and reduce the cost of individual photo shoots moving forward.
ROLE: Creative Director and Visual Designer
FIRM: Hershey Cause Communications
Stakeholder Interviews
Content Review and Strategy
Collaborative Ideation
Visual Design
Illustration Art Direction
Photo Art Direction
Print Prototyping
Printer Coordination
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