CHALLENGE: With an election deadline in view, SiX needed an insightful and strategic approach to their website UX. The goal for the organization was to expand awareness and visibility among its key audiences, as well as build support for their work going forward.
PROJECT SCOPE: Worked with SiX leadership and communications staff to design and build a new user experience and craft a digital strategy to maximize their overall online presence, allowing them to make the most of timely opportunities to engage existing and new audiences.
SOLUTION: Participated in interviews with leadership and staff to understand goals, objectives and user personas. Through content strategy and information architecture vastly improved the navigation and provided a clearer presentation of information to make it easier for SiX’s audiences to understand what the organization does and how to support their work.
ROLE: Creative Director and UI/UX Designer
Content Review and Strategy