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CHALLENGE: As an e-commerce company with limited retail distribution, they required social media strategies, partnerships, and a brand that was playful, bold and iconic, were all essential to getting the brand off to a flying start.
CHALLENGE: As an e-commerce company with limited retail distribution, they required social media strategies, partnerships, and a brand that was playful, bold and iconic, were all essential to getting the brand off to a flying start.
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SOLUTION: Took advantage of social media in order to build and leverage a community. Brainstorming sessions were held that resulted in contests, blog content, FaceBook and Twitter campaigns. Additionally, strategic partnerships were put in place and social events helped introduce the brand to its demographic. Creative executions included: product development and testing, website, email/social promotions, banner ads and event displays. Extensive photoshoot direction and coordination. Press pitches resulted in national media such as: Glamour, NBC’s The Big Idea, XM radio and Women’s Wear Daily.
SOLUTION: Took advantage of social media in order to build and leverage a community. Brainstorming sessions were held that resulted in contests, blog content, FaceBook and Twitter campaigns. Additionally, strategic partnerships were put in place and social events helped introduce the brand to its demographic. Creative executions included: product development and testing, website, email/social promotions, banner ads and event displays. Extensive photoshoot direction and coordination. Press pitches resulted in national media such as: Glamour, NBC’s The Big Idea, XM radio and Women’s Wear Daily.
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ROLE: Creative Director, UI/UX Designer, Visual Designer and Photo Art Director
ROLE: Creative Director, UI/UX Designer, Visual Designer and Photo Art Director
FIRM: KMoore Creative
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METHODS:
Stakeholder Interviews
User Research
Competitor Analysis
Surveys
Collaborative Ideation
Product Development
Partnership Development
Event Planning
Press Pitching
Content Strategy
Information Architecture
Hand Sketching
Wireframes
Interaction Design
Feature Analysis
UI Visual Design
Logo Identity
Developer Coordination
Usability Testing
Website Analytics Review
Photo Art Direction
Event Displays
Marketing Collateral
Email/Social Promotions
Banner Advertising
Pitch Decks
METHODS:
Stakeholder Interviews
User Research
Competitor Analysis
Surveys
Collaborative Ideation
Product Development
Partnership Development
Event Planning
Press Pitching
Content Strategy
Information Architecture
Hand Sketching
Wireframes
Interaction Design
Feature Analysis
UI Visual Design
Logo Identity
Developer Coordination
Usability Testing
Website Analytics Review
Photo Art Direction
Event Displays
Marketing Collateral
Email/Social Promotions
Banner Advertising
Pitch Decks
