CHALLENGE: As an e-commerce company with limited retail distribution, they required social media strategies, partnerships, and a brand that was playful, bold and iconic, were all essential to getting the brand off to a flying start.
SOLUTION: Took advantage of social media in order to build and leverage a community. Brainstorming sessions were held that resulted in contests, blog content, FaceBook and Twitter campaigns. Additionally, strategic partnerships were put in place and social events helped introduce the brand to its demographic. Creative executions included: product development and testing, website, email/social promotions, banner ads and event displays. Extensive photoshoot direction and coordination. Press pitches resulted in national media such as: Glamour, NBC’s The Big Idea, XM radio and Women’s Wear Daily.
ROLE: Creative Director, UI/UX Designer, Visual Designer and Photo Art Director
UI Visual Design
Website Analytics Review
Photo Art Direction