Smithsonian National Zoo

The Smithsonian's National Zoo is one of Washington D.C.'s most popular tourist destinations. Founded in 1889, the 163 acres is currently home to more than 1,500 animals across 300 different species. The Zoo instills a lifelong commitment to conservation through engaging experiences with animals and the people working to save them.

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ROLE: Creative Director and Visual Designer
FIRM: Grafik
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METHODS:
Stakeholder Interviews
Competitor Analysis
Content Review and Strategy
Collaborative Ideation
Visual Design
Photo Art Direction
Illustration Art Direction
Print Prototyping
Printer Coordination
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