The Smithsonian's National Zoo is one of Washington D.C.'s most popular tourist destinations. Founded in 1889, the 163 acres is currently home to more than 1,500 animals across 300 different species. The Zoo instills a lifelong commitment to conservation through engaging experiences with animals and the people working to save them.
____ ROLE: Creative Director and Visual Designer
____ METHODS: Stakeholder Interviews Competitor Analysis Content Review and Strategy Collaborative Ideation Visual Design Photo Art Direction Illustration Art Direction Print Prototyping Printer Coordination