Kinecta Federal Credit Union

Kinecta Federal Credit Union

One of the nation's leading Credit Unions, with more than $6.6 billion in assets and serving over 270,000 member-owners across the country.
PRODUCT: Membership Application and Onboarding
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New Features and Brand  > Lead UX/UI Designer collaborating with engineering, marketing and compliance to define and implement the product direction, visuals and experience for continued improvements to the membership application and onboarding. Analyzing requirements, create user flows, wireframes, high fidelity prototypes and style guides for UI components. Review competitor analysis and user personas. Assist in manual testing. Coordination and participation of focus groups. Working with Agile development process. 
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METHODS:
• Stakeholder Interviews
• Member Feedback Review
• New Feature Analysis and Sizing
• Revised Information Architecture & User Flows
• Lo/Hi-Fidelity Prototypes
• Content Review and Strategy
• Revised UI Style Guide
• Developer Coordination
• Usability Testing
• Iterative Process
• Roadmap Planning
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NEW FEATURES:
• Revised UI with new Kinecta brand and voice for consistency across channels
• Faster usability with ID scan for mobile to auto populate required fields
• Option to add a Joint Owner during Membership process
• Enhanced product selection with a shopping cart experience
• Developed rate table for easy product updates
• Faster funding experience, integrated PLAID and simplified funding flow based upon amount
• Feedback for marketing tracking - "How did you hear about us?" and promo code
• Improved error validations throughout flow
MEMBER ONBOARDING
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USABILITY ENHANCEMENTS:
• Revised UI with new Kinecta brand and voice for consistency across channels
• Reordered benefit cards
• Added Credit Score & Report feature benefit card
• Option to download certificates after enrollment
• Added quick access for Personal Loans information
• Provided options for member support; appointments and locations
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