Kinecta Federal Credit Union

Kinecta Federal Credit Union

One of the nation's leading Credit Unions, with more than $6.6 billion in assets and serving over 270,000 member-owners across the country.
PRODUCTS: Membership Application and Onboarding
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Initial Release > Lead UX/UI Designer collaborating with engineering, marketing and compliance to define and implement the product direction, visuals and experience of their new membership application and onboarding flow. Analyzing requirements, create user flows, wireframes, high fidelity prototypes and style guides for UI components. Review competitor analysis and user personas. Assist in manual testing. Coordination and participation of focus groups. Working with Agile development process.
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ANALYSIS:
• Stakeholder Interviews
• Competitor Review
• User Personas
• Review Existing Features
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PRODUCT DEFINITION:
• Information Architecture
• User Flows
• Feature Analysis and Sizing
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DESIGN & IMPLEMENTATION:
• Wireframes
• Lo/Hi-Fidelity Prototypes
• Content Review and Strategy
• UI Style Guide
• Developer Coordination
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USABILITY ENHANCEMENTS:
• Provide information required to successfully complete the application
• Create and implement UI style guide and copy tone based upon marketing brand
• Change order and flow for better usability
• Email verification to avoid fraud and capture email early for future communications
• Component based development for future enhancements
• Provide progress bar to communicate steps
• Include smart eligibility based upon user’s personal information
• Simplify user experience to only show required fields based upon user inputs. 
• Provide detailed product descriptions
• Ability to go back and edit information from review section
• Integrate identity verification to help avoid fraud
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TESTING & DEPLOYMENT:
• Usability Testing
• Focus Group Coordination and Participation
• Deployment assistance
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MAINTENANCE:
• Feature Analysis
• Iterative Process
• Roadmap Planning


MEMBER ONBOARDING
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USABILITY ENHANCEMENTS:
• Develop new user experience to onboard members
• Create flow and content
• Provide secured experience to retrieve member number
• Implement UI style guide
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