CHALLENGE: A new mobile app that the community does not know exists.
PROJECT SCOPE: Create a series of advertisements from posters, stickers, banner displays and table tents to be used in the community that its promoting. The brand campaign needs to have a clean, approachable design that quickly features the benefits of the app, where to download it and the social media channels to learn more.
SOLUTION: With the brand strategist, catchy headlines and a customizable tagline “The Power of Community. The Pride of [ city name ] were created allowing the flexibility to change out the city name. Instead of lifestyle photography showing people, spot illustrations were created to represent each of the features the app provides. A warm but bold palette invited viewers to learn more.
ROLE: Visual Designer