E2G2

Mobile App Advertising

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CHALLENGE: A new mobile app that the community does not know exists.
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PROJECT SCOPE: Create a series of advertisements from posters, stickers, banner displays and table tents to be used in the community that its promoting. The brand campaign needs to have a clean, approachable design that quickly features the benefits of the app, where to download it and the social media channels to learn more.
Since an app is being built for each community, the advertisements needed to include a structure that could easily be updated in production for each community name as well as only using specific imagery that does not focus on race or gender since each community is different.
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SOLUTION: With the brand strategist, catchy headlines and a customizable tagline “The Power of Community. The Pride of  [ city name ] were created allowing the flexibility to change out the city name. Instead of lifestyle photography showing people, spot illustrations were created to represent each of the features the app provides. A warm but bold palette invited viewers to learn more.
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ROLE: Visual Designer
FIRM: Articulated Brands
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