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CHALLENGE: Their existing website desperately needed an overhaul since it had not been updated for quite some time. This meant outdated content, not being mobile friendly or having a CMS to easily update.
CHALLENGE: Their existing website desperately needed an overhaul since it had not been updated for quite some time. This meant outdated content, not being mobile friendly or having a CMS to easily update.
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PROJECT SCOPE: Create a website that is mobile friendly with a CMS solution that internal stakeholders could easily update. Determine the kinds of users and what their needs are. Review existing content and develop an overall strategy of how to present a hierarchy of information. Expand upon and organize the robust Resources section. Create an inviting, visual design that aligns with their brand and the organizations they support.
PROJECT SCOPE: Create a website that is mobile friendly with a CMS solution that internal stakeholders could easily update. Determine the kinds of users and what their needs are. Review existing content and develop an overall strategy of how to present a hierarchy of information. Expand upon and organize the robust Resources section. Create an inviting, visual design that aligns with their brand and the organizations they support.
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SOLUTION: To set the right tone for the user experience introduction, the team created a headline “When our youth sour, stronger communities take root.” Developed a content strategy to plan for creation and delivery of useful, usable content; the four funding areas, grantee stories to show impact, clear guidelines of how to apply for a grant and FAQs. Created the information architecture to identify and organize content in a purposeful and meaningful way. Listing of grant recipients with links for users to learn more about the organizations. Organized the robust Resources and Collaborations content into a multi section, tiered approach where the user can choose to dig deeper into content if they choose. For visual storytelling; highlighted grantee images, quotes and use of a vibrant color palette. Using techniques with interaction design, created an experience where the user glides through the content while specific information animates to draw their attention.
SOLUTION: To set the right tone for the user experience introduction, the team created a headline “When our youth sour, stronger communities take root.” Developed a content strategy to plan for creation and delivery of useful, usable content; the four funding areas, grantee stories to show impact, clear guidelines of how to apply for a grant and FAQs. Created the information architecture to identify and organize content in a purposeful and meaningful way. Listing of grant recipients with links for users to learn more about the organizations. Organized the robust Resources and Collaborations content into a multi section, tiered approach where the user can choose to dig deeper into content if they choose. For visual storytelling; highlighted grantee images, quotes and use of a vibrant color palette. Using techniques with interaction design, created an experience where the user glides through the content while specific information animates to draw their attention.
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ROLE: Creative Director and UI/UX Designer
ROLE: Creative Director and UI/UX Designer
FIRM: Hershey Cause Communication
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METHODS:
METHODS:
Stakeholder Interviews
Collaborative Ideation
Content Review and Strategy
Information Architecture
Hand Sketching
Wireframes
Interaction Design
Feature Analysis
Visual Design
Photography Review
Developer Coordination
Usability Testing
Collaborative Ideation
Content Review and Strategy
Information Architecture
Hand Sketching
Wireframes
Interaction Design
Feature Analysis
Visual Design
Photography Review
Developer Coordination
Usability Testing
