Kristin Moore / 323.747.3192 / kristin@kmoorecreative.com
Creating and problem solving has been at my core since a young age. I use to put puzzles together while sitting on my fathers lap while he ate his morning Cheerios. Then would move into my special art nook to create my masterpiece of the day. I continued to follow my curiosity and became intrigued with the visual stories around me. Anything that was promoting something I would pause, review and critique. I am not one who has picked up this profession, but one who has sharpened my passion to use strategy, design and technology as a vehicle to communicate from the beginning.
I love making the complicated simple. Making an impact using my skills to champion customer empathy. I appreciate smart user experiences. I have been described as resourceful, dependable and passionate. I have a knack for implementing efficient processes that further collaboration & communication. There’s nothing better then engaging with a team coming together for a common goal.
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WHAT I DO:
• Passionately focused on building brands, supporting products and finding innovative ways to engage and retain customers.
• Lead UX and digital design teams. Inspire and implement efficient processes that further collaboration & communication.
• Define product requirements through user personas, competitor research, determining gaps and data analysis. 
• Team collaboration with designers, engineers, developers, data analysts, other product owners, compliance, legal, marketing, third party vendors and stakeholders.
• Create user flows, information architecture, wireframes and low/high fidelity prototypes.
• As a brand ambassador, lead the efforts to standardize style guidelines by creating and overseeing UI design patterns, visual and messaging across digital channels.
• Champion customer empathy and express the voice of the customer to internal teams.
• Assist in manual testing, coordination of focus groups and user testing.
• Focused product management with agile methodology. 
• Time management skills; organizing, prioritizing, tracking details, meeting deadlines of multiple projects with varying completion dates and staggering online and mobile deployments.
• Participate in planning digital roadmaps and presentations of proposal decks to executives and stakeholders throughout the organization.
• Review new talent portfolios, collaborate on hiring/layoffs, staff reviews and promotions/salary adjustments.
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VERTICALS:
Financial • Social Impact Organizations • Technology/Software • Health/Wellness • Education • Arts/Community
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COMPANIES:
• Kinecta Federal Credit Union • Dwight Stuart Youth Fund* • Perceptics • The California Wellness Foundation* • AMS: Momentum* E2G2 • National Creditors Connection • Strayer University* • Convergent Wealth Advisors* • Inner-City Arts • Each Mind Matters • US Airways* • Lee PrintWear • National Alliance on Mental Illness • First 5 LA* • Essential Oxygen • The Eisner Foundation* • Maryland Institute College of Art* • Los Angeles Neighborhood Initiative • PhRMA* • International Finance Corporation* • Smithsonian* • St. Mary’s College of Maryland* • T Rowe Price* • Archstone Foundation • Ronald Reagan Building and International Trade Center*.
*Clients while working for Hershey Cause Communications, OSSCube or Grafik.
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Led teams to win over 60 creative awards.
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